DUMB & DUMBER TO
The NBA, America's most globally recognized major sports league, turned to Fishbowl to help tell the story of the 2015 playoffs in the most theatrical way possible. The result was an international TV campaign that helped drive viewership to their highest ratings ever.
THE LAZARUS EFFECT
As one of the most experienced agencies in the horror genre, Fishbowl worked with the team at Relativity Media to make the The Lazarus Effect a bonafide success. The film, produced by Jason Blum under his Blum House banner, showed audiences that bringing someone back from the dead might not be a good thing after all. Fishbowl created a trailer and TV campaign that brought that terrifying concept to life.
For Nicholas Sparks’ ninth movie adaptation, Fishbowl created sister spots to highlight a love affair that spanned for 20 years in a picturesque small town in Louisiana.
BEST OF ME
STEP UP ALL IN
Together with 20th Century Fox, Fishbowl created a global campaign for this new take on a horror classic. Contributing both theatrical trailers they reintroduced the world to a family fighting to get their daughter back from the other side. In the TV campaign, they brought the Clown onesheet to life in a Broadcast :15 that had audiences' interest piqued at the right time.
After twenty years the original cast is back and so are the creative players who helped make the first film a legend. Guided by Universal Pictures, Fishbowl contributed to the television campaign with spots that reminded viewers of a classic comedy style but also grabbed younger audience members with their sheer hilarity.
After successfully teaming on Elysium, Columbia Pictures/Sony asked Fishbowl to help them introduce the world to Chappie, a totally unique Artificial Intelligence at the center of a global battle. Fishbowl did so first, with a theatrical trailer detailing Chappie's full story arc from conception to inspiration. Then they spearheaded the TV campaign with an event spot that played during the College football championship game seen by over 33 million people.
When Lionsgate launched its newest division, Lionsgate Premiere, to distribute day-and-date films, they selected Cooties as their inaugural release. Lionsgate Premiere asked Fishbowl to create a trailer for this fun horror comedy with an all-star cast, to help announce themselves to the world. The result was this trailer that trended nationally on social media for multiple days.
The Step Up Franchise is an iconic part of popular culture, so much so that it even has its own section in the new theme park Motiongate Dubai. When Lionsgate asked Fishbowl to create a trailer for Step Up: All In, it was a no brainer. Capturing the fun, energy, romance, and of course the artistry of the dancers was key in pushing this franchise further into its legendary status.
The Expendables franchise has such global interest that they were able to add massive action legends like Mel Gibson and Harrison Ford in their third installment and Fishbowl created a "Roll Call" teaser that highlighted that cast and introduced them to the world.
Fishbowl joined with EuropaCorp in the rebranding efforts of this global franchise with a revved-up campaign for the fourth installment in the series. Targeting multiple digital and social media platforms, Fishbowl ventured beyond conventional marketing and showcased their editorial and graphics artistry in innovative new forms.